Alex is celebrating the birth of his new son Teddy this week, we thought we could take the momentous opportunity to catch up with Alex to look back on his time at the College and where life has taken him so far...
- When you were at Brighton College, what did you want to be when you 'grew-up'?
Funnily enough, aside from becoming a racing driver, my plan was to set up exactly the sort of business I now have! I well remember being asked this question during Business Studies classes in my Lower 6th year and my answer was that I’d like to build a graphic design agency. I’m not sure what exactly I had imagined that to be, but it won’t have been very far off what I and my brother & co-Director now preside over… I was in fact also a rather unsuccessful racing driver for a short while in 1986/87 and that certainly wasn’t what I imagined it to be!
- What are you now you've grown up?
A rather battered but not beaten father to two young boys and husband to Miriam… I enjoy our life in London to the full, I believe – more than ever now that we have small children to share this wonderful town with.
- What is your best memory of school?
My fondest memories are of my involvement with the Senior School plays. Not once did I ever entertain aspirations to perform but I thoroughly enjoyed designing, building and operating the sets & props; late rehearsals, last minute set construction – the technical and logistical challenges of delivering a live performance experience - gave me a terrific sense of achievement and satisfaction, and led me to spend a great portion of my young adult life working in West End Theatre where ultimately I met my now wife – a beautiful young dancer and now mother to my wonderful children.
- What was the best piece of advice you were given?
Don’t kick volleyballs.
- What do you do as a career?
I am Creative Director of a Digital Marketing agency in London.
- What does your job involve?
My main role is business development but I delight in creative oversight and like to believe I maintain overall responsibility for my agency’s creative output.
- What are the most challenging parts of your job?
Increasingly the challenges involve resource allocation; ensuring that the correct personnel are in place to deliver on promises I may have made to our clients. I think this is common to most growing businesses and it’s a challenge I frankly relish; far better to have more work that you can handle than too little.
- What have you done that you are most proud of?
In my professional life I’m very proud that my brother and I have built a business that employs people; that may sound trite or facile but I’ve long felt that the primary purpose of any business is to create employment and to grow so that it might employ more… every day I’m delighted by my staff and every day I’m proud that they choose to work for me.
- What is the single thing that would most improve the quality of your life?
- What are the three objects you would take with you to a desert island?
A copy of Pink Floyd’s “Wish You Were Here”, something (solar powered) to play it on and a pair of headphones…
- How would you like to be remembered?
As the enigmatic and disarmingly attractive inventor of an unlimited source of energy and purveyor of a killer margarita.